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R&L Cereal Toys and premiums

R&L (Rosenhain & Lipmann), an Australian company based in Melbourne, first produced toy inserts ('premiums') for boxed cereal in 1957. From 1958, these toys were made of plastic (solid polyethylene or solid/snap polystyrene), and each one was wrapped in clear cellophane. Initially, their designs were simple and unremarkable, with themes such as animals, people, and vehicles. From the late 1960s, some of the series that were appearing were unique, droll, and quite fantastic. In Australia, they were initially found inside cereal boxes (usually, one per box), but in other countries where some of the sets were distributed, they could be found in other products such as Cracker Jack in America.
The R&L company was taken over by the firm Compañia General de Plasticos, S.A, of Mexico in 1977 where production continued into the 1990s. As recently as 2007, some of the Mexican version of the sets reappeared in jumbo packets of sweets where complete sets were given away.

R&L Series
Tin Plate Pictures (1957)
Dinosaurs (1958)
Colt Six Shooter (1958)
Wild West Figures (1959)
Stagecoach (1959)
Vehicles and Roadsigns (1960)
Favourite Dogs (1960)
Aeroplanes (1960)
Kellog-Ville (1960)
Railroad Models(1960)
Car Series (1961)
Robin Hood (1961)
Ships (1961)
Crazy Pencil Tops (1961)
VFL Football (1961)
Jig Toys (1961)
Jumble Toys (1962)
Climbing Toys (1962)
Ned the Walking Horse (1962)
Draught Set (1960s)
Vintage Model Kits (1962)
Rivals of the Deep (1963)
Circus (1963)
View-A-Scope (1963)
Farmyard Fun (1964)
Walking Farmyard (1964)
Combat Soldiers (1964)
Train Set (1964)
Crazy Animals (1965)
Noah's Ark (1965)
Scoops and Spoons (1965)
Garden Set (1966)
Super Safari (1966)
Open Road (1966)
Play Harbour (1967)
Polar Base (1967)
Airport (1967)
Crazy Cars (1967)
Skippy (1967)
Boomerangs (1967)
Australian Animals (1968)
Crater Critters (1968)
Vintage Cars (1968)
Grand Prix (1968)
Bushland Friends (1968)
Deelie Bobbers (1969)
Carnival (1969)
Day in a Dog's Life (1969)
Instant Artist Kit (1969)
Living Zoo (Noodle Nodders) (1969)
Miniature Transport (1969)
Deep Sea Band (1969)
Swinging Pets (1969)
Camel Train (1969)
Space Age (1970)
Inges (Funny Fringes) (1970)
Vegetable Sports (1970)
Nursery Rhymes (1970)
Zoo Choo Train (1970)
Tooly Birds (1970)
Crazy Pirates (1971)
Warner Bros (1971)
Puppet People (1971)
Mad Dogs (1971)
Cowboys and Indians (1971)
Space Nits (1971)
Miniature National Dress (1971)
The Brave Breeds (1971)
Novelty Whistles (1971)
Totem Poles (1971)
Secret Stencils (1972)
Stretch Pets (1972)
Big Cats (1972)
Skippy and His Leaping Friends (1972)
Superwheel (1973)
Soldiers of the World (1973)
Mini Exotic National Dress (1973)
Keys (Kiddy Keys) (1974)
Jiggling Jacks (1974)
Stars of the Big Top (1974)
Society Zoo (1974)
Jumpers (1975)
K/C Stencils (1975)
Ecology Buttons (1975)
Mobiles (1975)
Footy Ball Games (1975)
Wacky Walkers (1975)
Brave Breeds [hollow version] (1975)
Animads (1975)
Metric Monsters (1975)
Balancing Troupe (1975)
Kellog Character Keys (1976)
Horses on Parade (1976)
Big Game Animals (1976)
Crazy Insects (1976)
Wonder of Wings (1977)
Big World of Jets (1977)
Miniature Popular Cars (1978)
Old Timers (1979)
Popeye (1970s)
Miniature National Costumes (1979)
UFO's (1980)
Tangrams (1981)

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